BUNCHIES
SERVICES
Brand Strategy
Brand Naming
Logo Design
Brand Identity Design
Copywriting
Photography Art Direction
Packaging and Menu Design
Staff Uniform and Branded Merch
Print Marketing Collateral
Launch and Seasonal Campaigns
ABOUT
Bunchies [originally known as Burgers, Wings N’ Tings] is a fast food brand based in London serving delicious variety of Burgers, Wings and Jerk Chicken. Originally started as a hole-in the wall pickup store, the brand has now expanded to 3 branches across Southall, Egham and Birmingham as a fast food brand.
PAINPOINTS
There were two major pain points of the brand, they were:
The brand originally approached us for a refresh of their brand logo since they felt like their brand looked generic and did not do justice to the quality of the food served.
Upon further research, we realized that the brand logo was not the only issue. The entire brand visual identity needed a revamp to meet a simple brand goal that is to make people pay attention to the brand and make them curious about the brand.
BRAND NAMING
BRAND MOODBOARD
OBSERVATION
During research, we also discovered that the customers were having a hard time reading the menu since it was placed inside the kitchen so we brought the menu out in the open and utilized the empty real estate to gain attention from the passerby crowd.
We also made a cheeky, bold and funny statement below the menu utilizing the ATM machine that happened to be next to the shop. This made the brand more engaging and audience more curious.
