Scrummys
SERVICES
Brand Strategy
Logo Design
Brand Identity Design
Packaging Design
ABOUT
Scrummys is a quick service restaurant chain based in Karnataka, Bihar and West Bengal. Founded by two brothers who are foodies at heart, the brand is popular for its burgers and chicken wings.Scrummys was created with the intent to provide two things : Comfort dining experience and fusion continental food that people love.
GOALS
The goal of the SCRUMMYS project was to bring more walk-ins, elevate brand preference, and position the restaurant as a smarter choice over larger fast-food chains. The rebrand set out to refresh its identity, strengthen its presence, and win customers who might normally default to big names.
PROBLEMS
Currently struggling with being seen as a brand due to inconsistent presence across media and a logo that is not standardized. The brand seeks to be taken seriously and seen as a competing option among big brands such as Domino's or Pizza Hut. They also need help with customer engagements and more walk-ins which will allow the customers to enjoy the ambience along with good food.
SOLUTION
Create a branding model for the business that makes the business polished and classy, which gives a sense of quality to the food and place. The brand messaging and identity needs to be bright enough to gain customer attention but welcoming and cozy enough to keep them engaged and loyal to the brand.
COLOR PALETTE
The client was ready to expand access to his restaurant through online orders but also wanted to gain customer loyalty and engagement. Hence we created a vibrant and appetising packaging design keeping the consistency with the brand identity but also including humour in our messaging so that the packaging gets more attention in the minds of the customer as well as on social media.
