anagha bhat
SERVICES
Brand Strategy
Brand Identity Design
Brand Photography guidance
Social Media Design
Website Design
Copywriting
ABOUT
Business coach Anagha Bhat reached out to us seeking a Brand Identity and Website Design that is consistent, premium and also showcasing of her personality to reach the right clients for her business. Her biggest requirement out of this collaboration was to strike the right balance between her being seen as an authority for her knowledge and also as a 'Business Bestie' for her clients
PAINPOINTS
The brand lacked a cohesive identity across touchpoints, making it hard to build recognition or trust. Its social media and website visuals didn’t reflect the premium nature of the coaching services, which diluted credibility and appeal. As a result, the brand was finding it difficult to attract ideal high-ticket clients or be perceived as a serious, professional business.
GOALS
The goal was to reposition Anagha Bhat’s coaching brand to reflect the true value of her expertise and create a deeper sense of trust with potential clients. This allowed her to attract high-intent leads and secure more bookings without needing to justify her pricing.
SOLUTION
We did a detailed discovery of Anagha's business to understand who her ideal clients are. We then dived deep into understanding how she wanted to appear in front of her clients. Based on these findings we built her brand identity that solved her pain points and also showcased her personal brand in the most authentic fashion. Brand voice was an essential part of her business so we inculcated that seamlessly into the website.
BRAND MISSION
The mission is to make business simple, profitable, and empowering for online fempreneurs. Through strategic coaching, the brand helps women-led businesses overcome overwhelm, build clarity, and excel at what they do best. It’s all about streamlining success paths and helping founders operate with focus, confidence, and ease.
BRAND
PERSONALITY
The brand embodies empathy and strength approachable yet confident, understanding yet resilient. It connects deeply with online entrepreneurs through a non-judgmental, knowledgeable, and result-oriented attitude. Every touchpoint reflects commitment, relatability, and the unstoppable spirit that empowers clients to keep growing no matter the challenge.
BRAND PHOTOGRAPHY GUIDE
With the new rebrand, we also recommended professional photography for the client to add to her premium nature of the brand. We provided a detailed guide from lighting, posing recommendations, prop and background recommendation for the photography team and styled the client outfit to get results below.
WEBSITE DESIGN
With over 20K audience on Instagram, biggest destination for Anagha's audience to be converted into leads was her website and we designed it in a way that it speaks directly like a love letter to her ideal customer.
