Brand Naming
Brand Strategy
Logo Design
Brand Identity Design
Social Media Design
Signage/Lightbox Design
Stationary Design
Packaging Design
ABOUT
Suhita Ayurveda is a clinic based in Bangalore, India. It is founded by Dr.Sandhya Lakshmi and she intends to not only serve through the clinic but also expand it into a brand that serves a wide range of audience in future through social media. The mission of the brand is to debunk the stereotypes and wrong information spread about Ayurveda in the commercial world and help people achieve a healthy lifestyle with the help of Ayurveda.
Client's biggest requirement was ayurveda being confused with all things herbal, natural and vegan. Almost all ayurvedic clinics out there had green color in their branding to showcase ayurveda and the client wanted to steer away from that sort of branding because ayurveda is more than natural and organic products. It's a lifestyle.
She wanted to build a brand surrounding that idea and along with treating her patients, she wanted to educate her audience about Ayurveda.
We decided to use brand colors that were not a norm in the Ayurvedic industry, hence the lilac became 'Suhita Purple'. We gave the brand clear and specific visual identity which the founder religiously followed and grew her brand on instagram to 21K followers and was fully booked every time she opened doors for her clinic.
In addition to this, Suhita successfully launched 9 herbal products that were highly demanded and in 2024, after a packaging redesign collaboration with Jay Design Studio, she confidently doubled her prices on all products and increased her revenue at a great margin.
Copperden
Product