SERVICES
Brand Naming
Brand Identity Design
Logo Design
Packaging Design
ABOUT
Category: Apparel Branding
Copperden is a men’s apparel brand that started its base in London, UK. The brand seeks to provide good quality timeless clothing that remains a part of its customer’s wardrobe for a long time. Copperden values sustainability, minimalism, eco-friendly and ethical practices in fashion.
GOALS
To look semi-premium, sustainable and become a staple brand in every man's wardrobe. The brand needed a visual identity that reflects all of those values, is consistent across platforms, considered premium and instantly appeals to its ideal customer.
THE DREAM CUSTOMER
Understand the customer to understand a brand. Copperden is not just a clothing staple in a customer’s wardrobe. The brand and the outfits represent the statement of the man who wears it.
A Copperden man makes impactful statements without being loud. A Copperden man believes that simplicity stands out. He does not need vibrant colours to draw attention. He commands the room he walks in with his style and etiquettes.
He is magnetic in conversations because he listens intently and shows curiosity but he does not gossip.
A Copperden man believes in giving back to his community, owning up to his responsibilities and leading a sustainable and eco friendly life.
His values are not meant for showcase or social media. It is simply his lifestyle.
COLOR PALETTE
There are 3 types of colors that are used:
Primary color: Used for mostly for background and for logo as well against white/orange background.
Secondary color: Used for highlighting information such as CTA, parts of headline, logo color against blue, accent fun element etc.
Accent color: Used exclusively for all copy. Always use in combination with primary and secondary colors.
