ANAGHA BHAT

Business coach Anagha Bhat reached out to us seeking a brand identity design that is consistent, premium and also showcasing of her personality to reach the right clients for her business. Her biggest requirement out of this collaboration was to strike the right balance between her being seen as an authority for her knowledge and also as a 'Business Bestie' for her clients.

PAIN POINTS

Consistent Brand Presence across platforms
Professional and Premium Brand look on Social Media
Lack of professional look and on-brand messaging on Website
The brand not attracting ideal clients
Brand not taken seriously as a high ticket business

SOLUTION

We did a detailed discovery of Anagha's business to understand who her ideal clients are. We then dived deep into understanding how she wanted to appear in front of her clients. Based on these findings we built her brand identity that solved her pain points and also showcased her personal brand in the most authentic fashion. Brand voice was an essential part of her business so we inculcated that seamlessly into the website.