Scrummys is a quick service restaurant chain based in Karnataka, Bihar and West Bengal. Founded by two brothers who are foodies at heart, the brand is popular for its burgers and chicken wings.
Scrummys was created with the intent to provide two things :
Comfort dining experience and fusion continental food that people love.
QSR restaurants tend to have the same type of food with no difference in flavours or customer care. They all serve the food at a fast pace with a serve and rush out model.
Scrummys wants its customers to try the continental and Italian food with a fusion of Indian flavours. They want customers to feel relaxed, enjoy unique food and basically have a good time dining in the cafe.
Create a branding model for the business that makes the business polished and classy, which gives a sense of quality to the food and place. The brand messaging and identity needs to be bright enough to gain customer attention but welcoming and cozy enough to keep them engaged and loyal to the brand.
More walk ins into the restaurant and to be considered as a preference over bigger fast food brands.
Brand Identity Design
OTHER LOGO LOCKUPS
Didn't know so much of thought process goes into creating a Logo and a Brand. My vision has been brought to life beautifully. I like that our collaborative process brought out the best of the design, especially in the packaging design.
SCRUMMYS Owner, Bangalore
DESIGN RUSH, known for its best design awards has chosen SCRUMMYS to be featured among
The Best Rebranding Examples.