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SCRUMMYS

Scrummys is a quick service restaurant chain based in Karnataka, Bihar and West Bengal. Founded by two brothers who are foodies at heart, the brand is popular for its burgers and chicken wings.

Scrummys was created with the intent to provide two things : Comfort dining experience and fusion continental food that people love. 

PROBLEM

QSR restaurants tend to have the same type of food with no difference in flavours or customer care. They all serve the food at a fast pace with a serve and rush out model.

Scrummys wants its customers to try the continental and Italian food with a fusion of Indian flavours. They want customers to feel relaxed, enjoy unique food and basically have a good time dining in the cafe.


SOLUTION

Create a branding model for the business that makes the business polished and classy, which gives a sense of quality to the food and place. The brand messaging and identity needs to be bright enough to gain customer attention but welcoming and cozy enough to keep them engaged and loyal to the brand.

GOALS

More walk ins into the restaurant and to be considered as a preference over bigger fast food brands.

SERVICES PROVIDED

  • Brand Strategy

  • Logo Design

  • Brand Identity Design

  • Packaging Design

MOODBOARD

moodboard for a burger brand
Scrummys-Collage.jpg
Scrummys-Logo_Artboard-2.jpg

BRAND COLORS

Brand Colours for a QSR Burger Brand

LOGO VARIATIONS

Logo variations, icon and emblem design for a QSR burger Brand

BRAND TYPE

Brand Typography guideline for a QSR Burger brand

BRAND PACKAGING

Pizza Box Design for a Quick service fast food restaurant
Pizza Box Design for a Quick service fast food restaurant
Pizza Box Design for a Quick service fast food restaurant
Combo Box Design for a Quick service fast food restaurant
Combo Box Design for a Quick service fast food restaurant
Burger Box Design for a Quick service fast food restaurant
Chicken wings Tub Design for a Quick service fast food restaurant
Chicken wings Tub Design for a Quick service fast food restaurant
Fries Packaging Design for a Quick service fast food restaurant
Wrapping Paper Design for a Quick service fast food restaurant
Coffee cup Design for a Quick service fast food restaurant
Sticker Design for a Quick service fast food restaurant
Paperbags Design for a Quick service fast food restaurant
Carry Bags Design for a Quick service fast food restaurant

CLIENT TESTIMONIAL

"

Didn't know so much of thought process goes into creating a Logo and a Brand. My vision has been brought to life beautifully. I like that our collaborative process brought out the best of the design, especially in the packaging design.

"

______

BIJENDAR SHARMA

SCRUMMYS OWNER, BANGALORE

ACCOLADES

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