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DESIGN JOURNAL

Dec 3, 20214 min read
How India drove Cadbury away from sustainable packaging.
I am not sure if you feel the same but the excitement of tearing off the paper wrap and peeling the gold foil off Dairy milk to take a...
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Nov 20, 20215 min read
How Brands gain loyal customers? - The curious case of Bobbi Brown Cosmetics
What is the factor that makes someone choose a brand over another? Is it the product quality? Accessibility? Affordability? Maybe. But...
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