Branding

DESIGN JOURNAL

MY DESIGN PROCESS

Design Process of a Brand and Identity designer

BRANDING IS A LOVE STORY!

If I were to explain why branding is so important for your business, I would say ‘Branding is the love story...

7 things to know before you get your Brand Identity designed

Brand identity design is an extremely crucial part of your business which makes or breaks the perception about your brand to your...

Maybe you don't need branding yet...

Does your business need branding yet? Let's find out.

What factors makes a luxury brand?

Lately I have been having difficulty wrapping my head around businesses that have the title of being a luxury brand but don’t really act...

How India drove Cadbury away from sustainable packaging.

I am not sure if you feel the same but the excitement of tearing off the paper wrap and peeling the gold foil off Dairy milk to take a...

How Brands gain loyal customers? - The curious case of Bobbi Brown Cosmetics

What is the factor that makes someone choose a brand over another? Is it the product quality? Accessibility? Affordability? Maybe. But...