Founded by Madeleine Hasulak, the brand tonic method is not just the name of the studios but the transformational pilates routine itself. Tonic Method is a high intensity pilates workout routine for busy boss babes who wish to address their physical, mental, emotional and spiritual health all at once.
The brand is currently spread out across 7 cities in Colorado and Utah of USA and they are working towards expanding with more studios. Thus they reached out to us for a uniform branding that visually justifies their brand image and values.
Lack of consistent and authentic branding in physical and virtual platforms that attracts their tribe.
We did a detailed discovery on the ideal customer of the brand and then built brand personality and identity that resonates with the customer. We further wanted to make the brand stand out so we studied the competition and implemented aesthetics that made them unique yet attractive for the ideal customer.
Uniform and ideal client attracting branding across physical, web and social platforms.
Brand Strategy | Brand Naming | Brand Identity Design | Logo Design | Stationary Design
We introduced a simple yet meaningful logo mark that represents the brand and also easily flows into all brand touch points so that the customers associates the mark to the brand and to themselves.
The mark itself symbolises ‘Shine’ which is an inherent and hidden need for CHLOE [ideal customer] to start her workout. The four corners represent the 4 aspects that we cater to in TONIC METHOD - mind, body, emotion and spirit. The mark is clean, minimal, sharp, stylish and bold, representing all the characters of the brand itself.
How does this symbol play into the logo?
The mark initially needs to be part of their original logo to begin with so that the current audience associate the mark to the brand. The placement of the mark here is strategic, in the sense that tonic brings a sense of completion into Chloe’s routine and is the one stop destination for her fitness.
It also represents the shine and the benefits that come after the completion of the workout.